Turim The Board of Lanzarote, Canary Islands Government and Promotur Rubicon, have reached an agreement with the world's leading nautical tourism Sunsail to establish a base first winter in the Canary Islands with a fleet of 15 First 40. The base is in Marina Rubicon.
 |
| One of the 27 boats First 40 labeled with the logos of Lanzarote Canary Islands and sailing off Portsmouth |
Sunsail is a group company Tui Tui and Marine division. Tui Marine and Sunsail are world leaders in nautical tourism, and have 120 bases around the world with over 1,200 ships, Oceania, Asia, Caribbean, USA, Turkey, Greece, Croatia, Italy, France, UK and now Lanzarote, Canary Islands.
Sunsail has its European base in Portsmouth, southern England, in the heart of European sailing. In the area south of England there more than 8 million users of marine products. It is a country with great tradition and fans. That's where the week moved the Canary Tourism Deputy Minister Ricardo Fernandez, the manager of Lanzarote Tourist Board, Hector Fernandez, Promotur Manager, Maria Mendez, director of Tourism Management and the Canary Islands Government Rita Hernandez and Lorenzo Rafael Lasso Managing Director of Rubicon, to sign the agreement.
Sunsail has bought a new fleet of 42 ships model Beneteau First 40. Boats are 12 meters long with capacity for 10 people. These ships will operate the spring summer season in England autumn and winter in Lanzarote. To promote the base in Lanzarote Canary Islands, 27 ships have been labeled in their sails and hull with the logos of Lanzarote and the Canary Islands. It will also include logos and Lanzarote Canary Islands across the Sunsail staff uniform in England. In the spring summer season in England, Sunsail has over 25,000 customers on their boats. These will be the promotion of winter base through the impact of the logos on sails, boats and uniforms, Sunsail and sell to customers in England for the first time the possibility of surfing in winter in the Canaries. The product will be from the next few weeks in all media sales group Tui, Tui Marine and Sunsail (office, web, brochures, etc ...).
 |
| ships fly the flags of the Canary Islands and Lanzarote where they are in port. |
The agreement has a horizon of three years subject to review annually, and include the labeling of vessels, including the logos of the Canary Islands and Lanzarote in the Sunsail staff uniforms in England, the establishment of a fixed base in winter for a period of five months in Marina Rubicon with a minimum of 15 boats, and organizing an event to promote the new database with journalists Lanzarote European sales agents to know the new product. Sunsail
work in Lanzarote Marina Rubicon and the following products:
Charter: Yacht charter without crew.
Ocean Racing: Racing Organization through the Canary Islands with stops at different islands. We rent boats to participate in a defined program with a defined time. This product is very successful in the Caribbean and the area of \u200b\u200bGreece and Turkey.
Corporate events and incentive travel: Sunsail from early April until September, organized in England all the weekends events with the largest European companies. Now offers this product in the autumn and winter Canarias. This is very important for the target because many customers moving events in hotels, restaurants and services in general. It is one of the most important aspects of the agreement.
navigation courses and degrees in the RYA (Royal Yachting Association): They will sell in Europe the possibility of RYA courses (the most renowned in Europe) in autumn and winter in the Canary Islands.
also sold seats to come sailing from England to the Canary Islands.
The real importance and significance of this agreement signed by Promotur The Lanzarote Tourist Board, Sunsail and Marina Rubicon, is that for the first time a leading operator in the sector is committed to the Canary Islands Sailing as a destination and installed base. Canary is endowed with a new product, structured, and with a large sales network in origin (Europe). To date, all the arrangements were only sponsorship or marketing, but there was no structured product, and it was very difficult to monetize these investments advertising. Now when someone wants to come to sail to the Canaries will have it easy, and when you can cruise in the winter and not go to the Caribbean, come to Lanzarote. In short, it introduces a new tourism product in the Canary Islands in the hands of world leader.
The agreement stems from the initiative of the Tourism Council of Lanzarote & Marina Rubicon with the support of the Ministry of Tourism, Government of the Canary Islands and Promotur.
0 comments:
Post a Comment